Working together collaboratively helps to find the stories worth telling.
Brand owners are often too close to the day-to-day running of a business to be able to look at things from a distance and often sceptical about having a story worth telling, thus missing the importance of laying those fundamental foundations.
At Start-Me-Up we work collaboratively with clients to piece that story together in an honest, transparent and compelling manner to be media-ready. We can then help you take that story to the RIGHT and RELEVANT media/influencer network to establish and build relationships.
Today, consistency and having an identity is key. The market is at its most competitive and awash with new brands and those already established. The purpose of a brand story is two-fold. Firstly it sets the brand’s platform; everything developed from that point onwards has to align to the story, otherwise it becomes tenuous and lacking in credibility.
Secondly, a brand story will also allow the consumer AND media network to gain insight, serving as part educational, part relationship building in an age where the importance of interaction is of the upmost.
At Start-Me-Up you will have the benefit of working day-to-day with senior experience to help develop your story and to profile your senior people. Once the documents have been created, they are yours to keep and use.
For those interested, the service can be extended to a programme of Brand Communications, where Start-Me-Up will represent you to build media awareness across print/online and social platforms, as well as potential brand partnerships for an agreed fee and period of time.